The new age woman is looking beyond associations to create new kind of tie-ups in beauty. We look at what Aishwarya Rai Bachchan, Ananya Pandey and Kanika Kapoor have been up to to set the beauty world a-buzzing.
Fashion and beauty in India has always been influenced by the Hindi film industry aka Bollywood. That’s the reason most of the prominent brands have actors as their brand ambassadors. This is a trend that’s catching up with professional beauty brands, too. Recently we saw Sonam Kapoor being roped in as the face of Vega. Irrespective of the category of brands that they endorse, what these A-list ladies wear is a guide book for most women. Customers love to know which brands certain celebrities use in daily life to get flawless skin and gorgeous hair. We bring you a round-up of the recent movements between celebs and beauty brands. Often what transpires within the glam circles has long lasting repercussion on the beauty business!
Aishwarya Rai Bachchan teams up with Sabyasachi for L’Oréal Paris
Aishwarya has been the global brand ambassador of L’Oréal Paris for years now. Each season, the brand comes up with a unique collaboration for its new lines. This time around, it has forged a partnership with House of Sabyasachi to showcase a beautiful blend of fashion and beauty inspired by the iconic cities of Paris and Kolkata.
Starting with a festive campaign focussing on strong eye and mouth makeup accents, the looks for the line have been curated by designer Sabyasachi Mukherjee. The campaign was shot on the streets of Paris with Aishwarya.
The collection comprises a range of 10 luxurious and intense lip colours, the quintessential black eye liner and the must have volumising mascara.
Speaking about the campaign Sabyasachi said, “It’s been a pleasure to work on this collaboration with L’Oréal Paris and celebrate the Indian woman, her beauty, confidence and uniqueness through the ultra-luxe make up line. Aishwarya and I go back a long way and have created iconic fashion and film looks together. So, it was a pleasure to collaborate with her in bringing forth L’Oréal X Sabyasachi vision of the new festive collection that started in India in Calcutta and culminated on Parisian streets with the iconic Eiffel tower in the background.”
Aishwarya added, “It is an absolute privilege to be representing the collaboration between L’Oréal Paris, with whom I have been associated for over 15 years and Sabyasachi Mukherjee, who is not just a dear friend but also an extremely talented designer. This concept is one of kind as it brings the best of Indian festive spirit along with the chic Parisian style. That’s what makes this collection fresh, stylish, chic yet relatable; for every festive occasion day or night.”
Kanika Kapoor Loves Sova
A versatile singer, Kanika Kapoor, has got many fans dancing to her music. But in front of her dressing table, she is a fan of Sova hair care products. The brainchild of hairdressers Sneha Jhaveri and Vasavdatta Gandhi, Sova relies on the goodness of Ayurveda to give its patrons healthy strong hair. The complete range of Sova is used at Vous Salon, Mumbai.
Kanika has been using Sova products since its inception. She embodies the philosophy of the brand with her strong Indian roots. She still follows her grandmothers and mothers ‘gharelu nuskaas’ that she uses as a part of the beauty regimen. Sova collaborated with Kanika to come up with the ‘Kanika Loves Sova’ gift box. Items in this box are curated by Kanika and include Sova Saffron and Kalpavriksha Hair Mist, Sova Brahmi and Hibiscus Hair Oil and Sova Sage and Rhubarb Bathing Bar.
“I have been using Sova’s beauty products for a while now and I love their how formulations blend the best of Ayurveda with Science, allowing me to keep my hair and skin truly healthy and nourished. Am excited to curate the Kanika Loves Sova box and sure everyone will enjoy the goodness of these products through the year”, says Kanika Kapoor
“The Kanika Loves Sova Box makes the perfect gift this festive season. It’s a thoughtful yet luxurious gift, and proceeds from the sale of this collection will go to Manpasand,” says Vasu Gandhi, Co-Founder, Sova.