There’s a variety of ways you can make customers aware of your make-up treatments, from hosting masterclasses to keeping them up to date with your latest techniques or special discounts.
Beauty and hair employers say greater training in advanced treatments, social media skills and relationship building will help address the skills deficit.
The term ‘make-up artiste’ carries the respect that those once called “parlour waali” have garnered over the years, says Aashmeen Munjal, who has been member of the beauty industry for close to three decades.
To celebrate the launch of the new L'Oréal Paris Colour Riche Matte Lipstick, the beauty brand is leveraging National Lipstick Day to showcase that people's lips can be bold in more ways than one.
A rising aspiration among Indian men to look better groomed has led to this market's rapid growth of more than 42 per cent in the last five years, revealed the report.