The renowned Bangalore based salon chain, Bodycraft Spa and Salon made its first foray in Mumbai with the opening of its flagship salon in Chembur.
A quiet street in Chembur, a suburban area in Mumbai, was abuzz with activity. Every passerby stopped to notice the new two-storied facade of Bodycraft Spa and Salon. Bodycraft has finally arrived in Mumbai with a bang! The salon is in an exclusive partnership with COTY, a premier name in professional hair cosmetics. The salon will offer the latest hair care treatments, hairstyles and hair colouring services by Wella Professionals, System Professional and Sebastian Professional.
The launch day saw friends of the salon, celebrities and members of the media flocking to the new door. They were graciously welcomed by Manjul Gupta, the beauty industry veteran and founder of Bodycraft. The guest list included Dipannita Sharma, Alesia Raut and Nethra Raghuraman who brought along their friends to experience the unique services offered at the salon. The celebs along with other invitees were given bespoke and luxurious in-salon hair experiential with System Professional, nail service with OPI or facials by Dermalogica.
Spacious and luxurious
In keeping with the Bodycraft maxim of luxury, the latest salon is spread over more than 60,000 sq ft. It is divided into three zones – hair, spa and skin and nail. The zones occupy the ground floor, first level and basement respectively. The interiors are tastefully done, with understated sophistication. The ground level also has a special cabin for barbering services. The staff is warm and friendly, and well-trained by Bodycraft in delivering world class services. “At Bodycraft, we are a family. People are our biggest strength,” said Swati Gupta, Salon Director and Head of Creative Development at Bodycraft Spa & Salon.
Bodycraft is an established name in Bangalore. Spreading out to another city, that too one of Mumbai’s magnitude, is a bold step for the brand. Starting off with a big splash with a huge flagship salon is another key element. However, Manjul is confident of her success in this city. She said, “Opening a salon in Mumbai on such a big scale is a challenge. I love challenges! I am confident of the brand. I know what we bring to the table. I am sure we will be able to deliver and replicate our success in Mumbai.”
Bodycraft Spa and Salon will soon launch its second salon at Kemps Corner in Mumbai.