The beauty retail giant, Sephora, has opened its fifth outlet in Mumbai at Oberoi Mall, Goregaon.
The afternoon of 21st July was busier than any other Saturday for the Oberoi Mall, as women were making a bee line for the new Sephora store. Standing right at the entrance at ground level inside this strategically located mall in Goregaon, the new Sephora store was a spectacle to behold. The beauty advisors were on their toes catering to the throng of women eager to try out new make-up products.
The new Sephora store is spread across more than 3,130 sq ft. It is the city’s 5th and the country’s 17th Sephora store. To add to the drama of the launch, the brand had invited Miss India World 2018 winner Anukreethy Vas, along with first runner-up Meenakshi Chaudhary and second runner-up Shreya Rao Kamavarapu for an interactive session. After a walk through of the store with Vivek Bali, Chief Operating Officer – Sephora India at Arvind Beauty Brands, the beauty queens felicitated the winners of the ‘Are you the Sephora Mumbai Girl’ Contest held on social media.
The brands available at the new Sephora outlet include Benefit, Makeup Forever, Cover FX, Becca, Stila, Smash Box, Glam Glow, Boscia, Burt’s Bees, Dior, Estee Lauder, Clinique, Tom Ford Private blend, Clarins, Givenchy, Shiseido, Forest Essentials and Elizabeth Arden. The new brands on the shelves included Australian makeup brand, Klara Cosmetics with its 100% colour pigment range, and Beauty Studio, which offered mini makeovers to customers at the launch.
Collections from Jo Malone and Olive will be unveiled shortly at the new store. The store carries a wide range of men’s grooming products. An entire wall is dedicated to perfumes. The entire range of Sephora’s in-house label of skincare products is also available here. Sephora’s latest animation, Oh! My Doll, was on display at the store. The layout of the store is as per Sephora standards. Each segment is clearly marked. Beauty advisors are available to guide and help you.
Speaking about the store’s location, Bali said, “We select our locations in high footfall properties like this one. We like to keep our stores spacious and layouts uniform.”
“Currently, we only house one Indian brand, which is Forest Essentials. I don’t foresee adding more Indian brands unless we find one that perfectly fits the bill, something in the luxury bridge category,” he added.