French brand Alotherm opens first training centre in Delhi

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Algotherm, a renowned skin care brand from France, launches at the residence of the French Ambassador and opens its first training center in Delhi.

Laboratoires Gilbert in collaboration with Gilbert Jain Laboratory Pvt. Ltd. launched Algotherm, a renowned skin care brand from France in India. This collaboration has been forged with an aim to propagate cultural ties between India and France. Known for its natural marine ingredients, Algotherm was launched at the Residence of France. The company has also inaugurated their new training centre in Old Rajender Nagar, New Delhi.

Training beauty advisors

This training centre would help the employees to learn the know-how and to understand the right techniques to use and apply the products. Initially, 10 people from Delhi and other parts of North India as well as from Mumbai will be trained at this centre followed by Chennai and Bangalore in the third quarter of 2019. In the long run, Gilbert Jain Laboratory Pvt Ltd aims to train 500 people for these brand products across India through beauty salons, which will be a part of various training centres. These training centers will then essentially be aesthetic centres.

The Algotherm products can also be bought at these training centres and the company aims to sell a range of 16 products to all the leading spas and beauty salons that would include anti-ageing and face bighting products. A range of 70 products will be available from April 2019. They will be available online on their website. E-tailers like Amazon, Flipkart and Nykaa will be targeted later in the year.

Ties with India

Talking about this new venture of the French company in India, Deputy Chief of Mission, Claire Thuaudet said, “I am glad that our French companies like Laboratories Gilbert are here to meet the needs of the Indian consumer and I am pleased that such ambitious projects are carried out with joint ventures like these to establish a long-term strategy for India and for the Indian consumer.”

A wide variety of products ranging from creams, serums, masks to correctors and gels, Algotherm products are all natural and are made from Algohydra, which hydrates and nourishes the skin along with moisturising. Algotherm is best known for its algea infused personal care range. The French Brand goes back to 1962 and its products are based on the unique practice of Algotherapy.

“Algotherm is a brand well suited for the Indian skin and climate. Its algae therapy best balances the toxins in the air and the fast pace of life we keep today,” said Chhagan Lal Jain, founder of Gilbert Jain Laboratory, India.

“It is very important to introduce these algae infused personal range in our country, which will be very natural and skin friendly. The products have been specially created to not only house the essentials but do so with the essence of purity,” added Jain.

Speaking about his experience in India, Eric Bourgeois, CEO, Gilbert Jain Laboratory Pvt Ltd said, “We are not coming to India for short term but we want to build true rand value with Algotherm and its product and I know we will achieve this with the help of the family values that the Jain Group brings along with this joint venture that knows the Indian generation.”

The range of products that will be available in India includes comfort cleaning emulsion and cleansing milk, cocooning mask and comfort enzymatic exfoliating gel to name a few.

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