Bollywood’s hottest fashion icon Sonam Kapoor Ahuja is all geared up to endorse Vega.
Sonam Kapoor Ahuja who recently tied the knot in a true fashion icon style is all set to be the new face of Vega. Touted for her sartorial choices, the ‘Neerja’ actor will be seen endorsing one of the biggest beauty accessory and appliances brand in India. Vega has a diverse range of products that cover the ‘head to toe’ of beauty accessories.
The tie-up between Sonam and Vega involves a TV ad campaign, which will have the glamorous actor showcasing different hairstyles. The ad will go on air in August and will have Sonam endorsing the brand’s hairstyling appliances portfolio.
Speaking about this association, Sandeep Jain – Director, Vega Industries Pvt. Ltd said, “This is the second campaign from Vega and we all are really excited about how it’s going. We all are extremely happy with Sonam Kapoor Ahuja’s association with Vega. Her fashion and style complements the personality of the brand and the campaign perfectly. Watching Sonam bring it alive on-screen is something magical.The photographers, the directors, everyone is on board with the attitude of the campaign and all of us here are truly elated to see the magic come alive. Catch the hair straighteners, hair dryers and hair curlers with Be Vega campaign, coming soon to various platforms. Be ready. Be Vega.”
Sonam is equally excited to be on board. She said, “I love fashion and style; I feel that I can express myself best through my style and any brand that resonates my attitude I proudly flaunt it. When it comes to looking great, well styled hair is probably the most important aspect. You can’t go wrong with your hairdo!Vega hair styling products have a solution for all my hair styling needs, whether I like to keep it simple or experiment, Vega has everything l need.”
She further added, “This is my first campaign with Vega and it’s been a great experience so far. We all know how much I love styling my hair. And so does Vega! They have the widest range of hairstyling products, I mean, everything to help me style my hair, the way I want it. And that’s what I love about the brand.”