The South Korean naturalism brand, Innisfree, takes its beauty secrets from Jeju Island to Bengaluru.
A beauty treat awaited shoppers at Mantri Square Mall in Bengaluru. Innisfree has opened the doors of its first flagship store in the city. Now the beauty secrets from the pristine Jeju Island of South Korea are open to citizens of Bengaluru, too. This is the brand’s 12th store in India. Spread over carpet area 600 sq.ft, the store is designed to bring the beauty brand to life. Its a place were beauty enthusiasts will connect and network. The store has an exclusive vertical garden, which adds to its eco-friendly ambience.
The new Innisfree store encompasses a unique Jeju experience. All the latest products and innovations from the brand are available here, including Advanced Beauty Green Tea and Volcanic Color Clay Masks to name a few. Innisfree offers an assortment of over 320 SKUs covering a variety of segments like mask sheets, hand creams, perfumes, body water, beauty tools, etc.
Doyoul Lee, Country Head, Innisfree India, said, “We are encouraged by the appreciation and overwhelming response that Innisfree has received from its consumers from different parts of India now. This is our first store in Bengaluru and we are extremely excited about it. Our endeavor is to provide our customers with the magical powers of Jeju Island and touch the lives of our million consumers. Innisfree follows the trend faster than any other brand and we have a principle of changing 30% in and out every year to give newness to our customers.”
Mini Sood Banerjee, Brand Manager, Innisfree India, added, “Our first Store in Bengaluru, Mantri Square has an array of products ranging under skincare, makeup, hair care etc. We have tried and studied the market and hence conceptualised the product list so that it suits each and every customer in southern part of India. The needs and demand of North India varies from that of South India. We would like Indian consumers to get maximum benefits from our products.”