Kerastase brings strength to long hair with the launch of its new Résistance Extentioniste range.
It was an afternoon of fun and glamour at Goyaa restaurant in Mumbai. Kerastase had gathered members of the media, influencers and bloggers to announce the launch of its Résistance Extentioniste range. Model, fashion designer and actor, Lisa Haydon – the new face of Kerastase in India – graced the event with her stunning style.
Apart from giving interviews and bytes to the media, Lisa also shared her experience with Kerastase, and specifically with Résistance Extentioniste. She was flaunting her beautiful long hair and she totally owned her platinum blonde look. The event had a dance performance that resonated the power of strength and flexibility.
As Lisa extolled the benefits of the Résistance Extentioniste range for her hair, the brand team unveiled the campaign video. It showed Lisa trying out ariel aerobics, symbolising the strength of her hair at the roots, lengths and ends. For the event, her hair was styled by Loic Chapoix, Creative Art Director at the Dessange Paris Salon.
The Résistance Extentioniste range looks after the concerns of women with long hair as it targets roots, lengths and ends, leaving no stone unturned in maintaining complete hair health. Résistance Extentioniste is a new hair-training programme, visibly strengthening hair from roots to tips. The formulation for the products in this range was developed the hair experts at Recherche Avancée L’Oréal. The most powerful ingredient in it is Creatine R – a powerful fusion of Creatine + Ceramides. The products in this range replenishe lost ceramides, preserving the hair’s natural lustre. Kerastase experts recommend a customised hair ritual programme for their clients. The ritual uses a combination of products, application and massage techniques to strengthen, deeply repair and condition hair.
The Résistance Extentioniste range includes Bain Extentioniste (shampoo), Fondant Extentioniste (conditioner), Masque Extentioniste and Serum Extenioniste. Some of the key ingredients in the products are Taurine, Acid Citric and Acid Maleic, apart from Creatine R.