In a special partnership, Lakmé Salon joins hands with rapper Raftaar to create a unique video with brides.
The speculation: Raftaar was spotted at a wedding recently. It gave rise to lot of speculation as to what the rapper was doing there. Was he performing there? Who’s wedding was it? All these questions were left unanswered till this announcement by Lakmé Salon.
The announcement: Lakmé Salon and Raftaar have joined hands to create the most awaited bridal anthem of the year!
The Lakmé Salon connection: Raftaar will be shooting a video that involves real life brides. These brides-to-be will be selected from Lakmé Salon’s Show Stopping Bride Contest.
What’s the contest all about: Every year Lakmé Salon curates a collection for brides-to-be. It kick-starts the bridal season with its Show Stopping Bridal Contest. It gives brides-to-be a chance to be their most beautiful self on their D-Day, through the brand’s beauty expertise.
The bonus: This year, the brand is offering three lucky bride squads a chance to feature in an exclusive music video with Bollywood sensation Raftaar.
Man of the hour: “My collaboration with Lakmé Salon for the bridal anthem of the year is one of the most exciting projects I have been a part of. A pioneer in beauty, Lakmé Salon is taking things up a notch this year through this interesting beauty-meets-music partnership. I’m hopeful that the video will win the hearts of every desi-bride,” says Raftaar.
Brand talk: Pushkaraj Shenai, CEO, Lakmé Lever, adds, “Lakmé Salon believes in keeping up with the latest trends fresh off the runway and with Raftaar being such a favourite amongst the millennial crowd, this partnership seems like a natural fit. This is the first time a beauty brand is venturing into the music space and partnering with a celebrity of such stature. It is a great platform for real brides across India to express their individualities in the music video.”
Where are the details? On Lakmé Salon’s Facebook and Instagram pages and #Lakme SalonTeamBride.