MyGlamm to donate up to Rs 1 crore with the #TurnOnYourEyes movement with Lisa Haydon.
In a bid to encourage women to fight back eve-teasing, MyGlamm and Lisa Haydon have come together for a campaign. This campaign urges women to stand their ground, glaring back every time they receive an unwanted stare from a man. Aptly titled #TurnOnYourEyes, the campaign wants women in the country to take a stance against eve-teasing and sexual harassment.
To help spread this message, MyGlamm is donating every time there is a unique share of this message up to Rs 1 Crore to Give India and the Magic Bus India Foundation. Additionally, MyGlamm will also donate with the purchase of every MyGlamm eye make-up products.
Speaking about the initiative, Lisa Haydon said,
The project also explores the experiences of gender norms, while encouraging and empowering women to voice their concerns and incidents, to work towards a rewarding solution and a lasting change.
Malaika Mahtaney, CMO, MyGlamm says,”The unwanted male gaze is the first step in what eventually leads to eve-teasing and sexual harassment. We at MyGlamm are launching the #TurnOnYourEyes campaign to empower women and eradicate the problem at the root.”
While Magic Bus will utilize the donation to focus on getting more girls to complete their secondary education, choose a career and overcome the threats of child marriage, Give India will utilize the donation towards their Violence Against Women campaign.