Make-up Designory launches make-up line

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Make-up Designory (MUD) brings its premium make-up products to India, in collaboration with Leap India.

With its launch in India last year, Make-up Designory (MUD) has taken the Indian beauty industry by storm. Now, the global brand is making another big splash with the launch of its make-up line. The premium make-up education pioneer and cosmetics brand has collaborated with Leap India to create a range of professional products. It comprises simple smart and sophisticated variants for face, eyes, cheeks and lips.

The range is designed to suit Indian skin tones and requirements. It is a comprehensive range and has all the products required by a make-up pro. The extensive line-up includes multiple variants of contour powders, foundations and base compacts; different kinds of liners, mascaras and brow fixers; and various blush palettes, glazes, glosses and lip pencils. The collection also has products for airbrush make-up and skincare. The quality and performance of the products is on par with international standards. MUD promises superior products, long-lasting wearability, flawless application and accurate colours.

MUD has its flagship in Los Angeles,Hollywood, New York City and branches across all international locations such as Berlin, Philippines, Antwerp, Milan, Gent and Guatamela. MUD cosmetics have been retailed and distributed across the world. The brand has launched 118 moderately-priced SKUs of its total product range in the country. It will gradually introduce other popular choices. The products are available at MUD shop and studio and on e-commerce portals like Nykaa and Myntra.

Leap India’s primary focus is on education, covering various vocations, including make-up. It has also ventured into the beauty and grooming products business. Its aim is to collaborate with niche brands and experts from the world over, and bring superior quality products and educational content to India.

 

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