Old Spice and Kantar China, a data research company, have released a report of body odor.
Old Spice Men’s body wash and Kantar China, a data research company, have completed a survey report called ‘Men Are from Mars, Women Are from Venus, Body Odor’.
The survey is based on the responses of male and female participants aged 18 to 45, who volunteered to participate online. It offersa comprehensive look at different views on men’s body odor by consumers of different genders. Overall, 54% of the female consumers who responded thought their boyfriend or husband had bad body odor, while 91% said they had good body odor. 84% of women expressed the smell was unattractive, while the same percentage of men said they thought the smell was good.
As per the report, 89% of women agreed that their first love was unforgettable because he had a good odor, while 67% of women thought that men with sweet, floral smells were less attractive. For the same reason, 89% of women said they wouldn’t go on a second date with a man who had this kind of scent. 92% of women believe that an offensive body odor has a negative impact on a man’s occupational image and is even a stumbling block to his promotions at work.
Old Spice hopes the report will help men think more about their scent. Old Spice, a well-known US-based men’s grooming brand as well as one of P&G’s most iconic brands, formally entered the Chinese market in March 2018, focusing on customising special body wash products for male consumers.