#MUDonYourFace – a digital campaign by Make-up Designory

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Make-up Designory (MUD) collaborates with fashion photographer Rohan Shrestha to create a unique digital drive – #MUDonYourFace?

Globally recognised make-up school and cosmetics brand, Make-up Designory (MUD) joins hands with Rohan Shrestha and his School of Photography to launch a digital drive. This unique photo shoot celebrates the trials and triumphs of female professionals across genres in India.

Influential models

MUD collaborated with international hair and make-up artist, Marianna Mukuchyan, for this shoot. She created the looks assisted by Saba Khan and other members of the MUD Crew. Styling was done by Chandni Sareen.

The first leg of the campaign features influencers, such as top fashion blogger and style icon Kayaan Contractor; model and designer Gabriella Demetriades; celebrity fitness and yoga trainer Anshuka            Parwani; popular pole artist, Aarifa Bhinderwala; motivational speaker and yogini, Natasha Noel; and brand ambassador for Zumba, Sucheta Pal.

Make-up Designory is a statement makeup brand from Los Angeles. It is popularly known by its acronym MUD. The campaign is a play on the term MUD and the bold call-out ‘You’ve got MUD on your face’. The shoot was conducted under the creative direction of Rohan Shrestha himself, assisted by young students from the Rohan Shrestha School Of Photography (RSSP). The models were ‘dolled-up’, depicting the desire to break away from social conformity, societal expectations and stereotypical gender roles.

Dressing them right

Anshuka said, “This has been the quirkiest shoot I have ever done, it is completely out of my comfort zone, but I am so happy that I did it and I did it especially because of the great team behind MUD                       and, of course Rohan Shrestha.”

The models were dressed in designer wear, such as Papa Don’t Preach and Falguni and Shane Peacock and high street brands like Zara and Madison. Accessories were sourced from Outhouse, Valliyan, and more.

MUD has launched its Beginner’s modules (Beauty Essentials, Airbrush, High Fashion Makeup, etc.) and short workshops, alongside collaborations with niche personalities in the hair and beauty space from India and overseas. The MUD Crew comprises industry professionals with over five years experience in film and fashion.

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