New Xtenso range by L’Oréal Professionnel is here

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L’Oréal Professionnel’s Xtenso range now comes in a sulphate-free avatar.

L’Oréal Professionnel, the market leaders in hair straightening, have added the Xtenso Care Sulfate Free range to their product repertoire. The range comprises shampoo and masque. Both the products are free of sulphate and paraben.

The range is infused with KERATIN REPAIR + ASTA-CARE to strengthen the hair fibre and deeply penetrate hair with keratin. It ensures frizz-free look while maintaining the strength, shine and smoothness of the hair fibre. It important to maintain your hair’s health with proper home care after a smoothening treatment at a salon. With the new sulphate free range, L’Oréal Professionnel ensures that the delicate hair fibre is properly maintained and the cosmetic effects of the smoothening treatment lasts longer.

There is a growing demand for sulfate free hair care products all over the world as consumers understand the benefits of lesser chemicals in their personal care products. ‘Sulfate free shampoos’ as a search query on Google India has seen a mammoth growth of +460% in just the last four years. Hairdressers and consumers alike are searching for haircare products that are free of sulfate-based surfactants. That’s because such products are gentler on the hair and scalp. Sulfate Free formulations preserve the moisture barrier and protect the natural keratin in the hair fibre. This translates to softer, smoother hair with superior frizz control.

The shampoo and masque in the new XTenso Care Sulfate Free range offer intense nourishment. Keratin Repair deeply penetrates the hair to restore natural keratin, while AstaCare reconstructs and strengthens the over-processed hair fibre. Together the products restore strength and flexibility to the fibre and add softness to unruly, over-processed hair. Key benefits of the range include protection against humidity, fluidity and hair movement and natural health and shine.

The shampoo is priced at Rs 800 (250 ml) and the masque at Rs 900 (200 ml). They are available exclusively at L’Oréal Professionnel salons across the country.

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