Clinique appoints Bollywood actress Radhika Apte as its first brand ambassador.
Clinique, the world’s first dermatologist-created skin care brand, has revealed Bollywood actress Radhika Apte as its first brand ambassador for India. Radhika has carved a niche for herself by working in Indie films and parallel as well as commercial cinema. She exemplifies Clinique’s philosophy of empowering, inspiring and delivering happiness to women by celebrating natural beauty through great skin.
An apt choice
In 1968, Clinique pioneered the system of cleansing, exfoliating and moisturising with its iconic 3-Step Skincare System. The brand had introduced transformational custom-fit products for every skin type and concern such as Moisture Surge, Anti-Blemish Solutions and Fresh Pressed. Its make-up line, including Chubby Sticks, Even Better Foundation and Lip Pop, is also infused with nourishing skincare benefits. All the products are formulated without allergens, parabens, phthalates and fragrance.
“Radhika is a trailblazer in her line of work – through the roles she portrays to empowering women to focus on inner beauty. She is fresh, dynamic, young, strong minded, natural and genuine, making her the perfect expression of Clinique. We’re delighted to welcome Radhika to the Clinique India family and am confident she will inspire millennial consumers in India and around the world,” says Rohan Vaziralli, General Manager, Estée Lauder Companies India.
“What better way to start this year than with Clinique!” says Radhika Apte. “Skincare has always been an integral part of my beauty regime alongside drinking water, staying fit and sleeping well. I’ve long admired Clinique and strongly believe in its philosophy of great skin equals happiness. Joining this family is extremely special as it’s the first time Clinique India has had a brand face, so it’s a privileged opportunity and I hope to inspire women to be real, natural and authentic in everything they do, without forgetting that beauty lies in simply being happy!”
Media campaign
Clinique India aims to increase brand awareness, deepen consumer engagement and drive education on the importance of good skincare habits through a series of campaigns featuring Radhika Apte in 2019.
Radhika will appear in her first campaign for a new revolutionary moisturiser, Clinique iD, in March 2019 followed by its cult hydrator, Moisture Surge in May 2019. Radhika’s campaigns will play across digital media, social media and in-store in India and around the world.
