In keeping with its commitment towards nature, The Body Shop has taken up the Bio-Bridge project in Nepal to protect Red Pandas.
Under the Bio-Bridge project, The Body Shop, together with Red Panda Network, will work towards protection of red pandas. The brand will build a Bio-Bridge in Nepal to save the endangered species that at threatened because of deforestation.
The Red Panda Network uses an integrated, landscape level approach to red panda conservation. It conducts research and monitoring, education and outreach, habitat protection and restoration. It also undertakes sustainable development initiatives. The Body Shop will be a partner in educating local communities. It will also work at restoring core red panda habitats. Reforesting degraded forest areas and plant red panda food will also be part of this. Anyone who buys the Himalayan Charcoal Mask and Himalayan Charcoal Soap will be a part of the initiative. From every purchase the brand will contribute Rs 28 as donation /contribution for the cause. Both these products use bamboo charcoal instead of charcoal recovered by burning trees. This makes it more sustainably sourced.
By buying this soap or mask, a consumer can contribute to rehabilitate 250,000 sq m of red panda habitat. The global donation target is a minimum of €50K to red Panda Network over a two-month period.
About The Body Shop
Founded in 1976 in Brighton, England, Anita Roddick, The Body Shop is a global beauty brand. The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, hair care and makeup produced ethically and sustainably. The Body Shop pioneered the philosophy that business can be a force for good and this ethos is still the brand’s driving force. The Body Shop has more than 3,000 stores in more than 65 countries.
About Red Panda Network
Founded by Brian Williams in 2007, Red Panda Network has become a world leader in efforts to protect red pandas and their habitat. They use an integrated, landscape-level approach to conservation that is built on the support and participation of local communities.