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A community for the hairdressers, by the hairdressers!

by Arun Shirishkar

Wella Professionals launches their International Programme for Hairdressers in India

Global hair color, care and styling brand, Wella Professionals has been in the hair industry for over 140 years and has now launched its International programme for hairdressers, Wella Passionistas for the first time in India. 

What is Wella Passionistas?
Wella Passionistas is an elite and exclusive community of hair creators. A platform where creativity meets passion, experience meets innovation and the art of hairdressing is elevated. Passionistas was unveiled among the nation’s most renowned hair artists such as Adhuna Bhabani, Natasha Naegamvala, and others in an interactive digital event. Wella Professionals Global Creative artist Alexis Ferrer hosted an hour-long masterclass during the launch, sharing his expert tips and styles.The event was also graced by key beauty and trade media publications.

Alexis Ferrer, who is among the top ten hairstylists in the world, hails from Barcelona and has worked over 1,200 catwalks globally. He has been working with Wella over the past 20 years and has been a part of the Global Creative Artists team since 2012.

The launch event
During the event, Alexis was live from Spain along with two other Wella Global Artists in conversation with Nitin Manchanda, Creative Director, Wella Professionals, addressing the Passionistas.

He curated on-trend looks specially for the Passionistas and was seen giving three models a fashionable haircut, color and styling experience. The international models were then seen flaunting their finished looks on the streets of Spain, as filmed by the Wella Global team.

Wella Passionistas – National platform
Wella Passionistas is a national platform for emerging talent across India. It aims to bring together Wella’s strength of innovation and the magic of the hairdressers’ creativity and experience to serve as a catalyst for change. The emerging passionistas will get exposure from Wella global artists and share the stage with them to create cutting edge and futuristic collections that are-made for the Indian audience. The programme aims at being a great networking opportunity for hairdressers to exchange creative thoughts and vision. The budding experts will receive best in class training from names like Elton Steve, Nikhil Sharma, Rimple Kothari, Rohan Patel and Nandini D’Rosario to become artists in the near future. 

Wella spokesperson and Country Manager, Mr. Manish Bhagat at the launch commented, “We at Wella believe that every stylist is a change-maker, because a hair color or style is just the beginning of the journey! It has the power to enrich, to enhance and to transform the lives of our consumers and the stylist fraternity alike.”

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