Home NEWSCONSUMER NEWS A mask-wear essential skin relief range by Kaya Youth

A mask-wear essential skin relief range by Kaya Youth

by Arun Shirishkar

Masks are the most essential protective gear in today’s time. But they end up making your skin vulnerable. Sweat and oil build-up, itchy skin, rashes, clogged pores, blemishes, germ build-up, and skin break out is the most common skin damage. ‘Maskne’, acne build-up due to wearing masks is the new terminology instigated in view of emerging skin issues.

Kaya Youth Skin Relief – The Range
Marico’s premium skincare brand, Kaya Youth launches a new product range; Kaya Youth Skin Relief- a complete skincare essential range to reverse the adversities triggered by the new normal of wearing a face mask. Crafted by dermatologists, the Kaya Youth Skin Relief range is formulated for men and women to help soothe and treat the skin damage caused due to prolonged use of face masks.

The Skin Relief is a sulphate free and paraben free range consisting of soothing characteristics with Allantoin and Cica extract also known as Tiger Grass as active elements. The range offers essential products for a new skincare routine that befits the new normal, suitable for all skin types– Ultra Calm Face Cleanser, Pre-Mask Face Gel, and Skin Relief Overnight Recovery Cream.

Skincare Regime For All Skin Types
The Ultra Calm Face Cleanser is the ideal before and after product with its ultra-mild, soap-free, tear-free properties maintaining the pH balance and gently washing 99.9% germs; leaving the skin refreshed. Pre-Mask Face Gel is an innovative product that acts as a protective layer between your skin and the mask reducing direct contact, friction, and irritation. Skin Relief Overnight Recovery Cream completes this evolved skincare regime with healing properties allowing skin restoration aided by intensive moisturisation keeping irritation, redness, rashes, and inflammation at bay.

From The CEO’s Desk
Speaking on the launch, Sanjay Mishra, Chief Operating Officer – India Sales & Chief Executive Officer – New Business, Marico Limited, said, ” Today, wearing a mask is a necessary part of our lives. As we continue to spend long hours under a mask, the skin tends to experience sweat, oil and germ build-up, rashes and sometimes the skin breaks out too. With the launch of the new Kaya Youth Skin Relief range, we have introduced a complete skincare routine with products specially formulated to keep the skin healthy under the mask. We plan to further expand the range to support the evolving needs of our discerning consumers.”

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