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A new ammonia-free lightener from ESSENSITY

by Arun Shirishkar

ESSENSITY delivers perfect hair coverage, whilst providing a pleasant colouration experience thanks to the free-from formulas. With ESSENSITY, you can offer your customers to lighten up clients without ammonia!

The Hairdressers Delight
Helping hairdressers meet the needs of every individual salon client and offer a pleasant client experience, Schwarzkopf Professional has expanded the ESSENSITY colour line to include an Ammonia-Free Lightener for natural-looking, hair lightening results with 7 levels of lifting power – Schwarzkopf Professional’s first free-from ammonia lightener.

The free form formula helps empower clients looking to integrate their free-from lifestyle into their hair and beauty rituals with ZERO compromises on the colour result – all ESSENSITY colour is free from ammonia, as well as Silicones, Synthetic mineral oil, Parabens, Chemical odour and Fragrance

The Expert Talk
“Consumers are now more than ever interested in knowing exactly the kind of ingredients that go into the products they use. We are proud to bring you something that would truly help complete your Ammonia free offering along with fresh looks that bring out lighter colours beautifully, with a natural touch with the power of the Phytolipid technology in our free-from Essensity assortment. We have crafted 3 beautiful looks in association with our Brand-Ambassador & celebrity Stylist Florian Hurel, which your consumers are sure to love!” says Shama Dalal, Head of Marketing, Schwarzkopf Professional.

Hair Craft By Brand Ambassador Florian Hurel
Honey Swirl. Rich honey highlights. Enhance the contours with swirls of natural honey tones adding a natural dimension to the hair & facial features.

Nectar Hints. Brighten the curls with hints of precious nectar. Glints & Hints of golden beige that enhance the natural shape & movement of your hair.

Nordic Vanilla. Transform the tresses – ultra white vanilla pieces or a full head of Vanilla – this creamy tone is the new platinum blonde to have.

“Hair colour is a reflection of one’s being. It is an exceptionally defining streak in an individual’s personality. Essensity pre-lightener by Schwarzkopf Professional is something that gives me the ability to create beautiful blonde lights and glamourous looking hair but with a natural touch. It’s a colour with care: a treat for all of us to savour while being worry-free about damage and maintenance. Essensity’s excellent Phytolipid technology gets the colour to shine its brightest while ensuring the hair texture and overall quality is safe. One can empower those clients looking to integrate their free-from lifestyle into their desired hair colour service with ZERO compromises on the colour result –the ESSENSITY pre-lightener is free from ammonia, as well as silicons, synthetic mineral oil, parabens, chemical odours, fragrance”, Florian Hurel, Brand Ambassador, Schwarzkopf Professional

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