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A new hair care range by Nykaa Naturals

by Arun Shirishkar

Nykaa launches a dermatologically tested, 100% cruelty-free, SLS/SLES free and paraben-free hair care range.

The Range
Hair goes through a lot during the day keeping in mind the kind of hair styling products being used, pollution, and other factors that lead to further damage. Understanding the diversity of Indian hair, Nykaa has launched the perfect range that delivers international formulations coupled with the science of ‘natural ingredients’, curated for all hair types for multiple hair concerns.

There are two variants to Nykaa’s Hair Care Range:

Nykaa Naturals Apple Cider Vinegar & Ginger range combats concerns of dandruff and clarifies the scalp. Apple Cider Vinegar acts as a a natural PH balancer that helps lower the PH of the scalp to lock in hair cuticles and natural oils to ensure a healthy, build up free scalp. Enriched with vitamins, minerals and fatty acids, ginger invigorates the scalp to get rid of dandruff and contribute to a clarified itch-free scalp.

Nykaa Naturals Onion & Fenugreek range helps promote hair growth and prevent hair fall. Sulphur rich onion, promotes collagen and keratin production which is necessary for strong hair growth. High in protein and Vitamin B3, Fenugreek prevents hair fall by increasing the blood circulation in the scalp.

From The CEO’s Desk
Reena Chhabra, CEO Nykaa Brands, said, “Over the last year consumers have indulged a lot more in personal and hair care regimes that have been tied to a form of ‘selfcare’ and wellness. There has been a clear shift towards a demand for products with a focus on Natural ingredients that are safe, gentle yet effective when used. This led us on our journey to create rigorously researched nature-friendly formulas that meet international standards of being free of harmful chemicals. The Nykaa Naturals Hair Care range features ingredient-led solutions, to tackle specific hair concerns while ensuring a healthy mane, from root to the ends.”

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