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A new range of mascara by Nykaa

by Arun Shirishkar

It’s time to give your lashes a lift and get them to do the real talking as Nykaa welcomes its much-awaited Mascara range, the Nykaa Lash Talk Mascara.

The Newest Makeup Entrant In The Nykaa Range
Nykaa Lash Talk Mascaras are designed for different types of eyelashes and their unique brushes help coat every single lash right from its root to the tip. The formula is waterproof, smudge proof and is non-flaky. It gives your lashes that intense black color, adds definition to your eyes and completes the look with a bang. From major volume to XXL lashes and dramatic curls, these mascaras give you that tailored lash effect and all-day comfort. Effortless to apply using a unique brush that evenly coats your lashes from root to tip without weighing them down.

What Are The Variants?
The new Lash Talk Mascara range comes in three variants. Super Sizer is specially designed to give major lash volume. If the lashes are fine then this mascara is the perfect match as it comes with a dense brush loading maximum formula to create fuller, plumper lashes. Like It Long mascara gives an instant lash extension look. It is great for short lashes as it helps lengthen, define, and lift them. The Curl Power mascara, gives lashes a dramatic curl. Its unique brush grabs, separates, lifts and curls your lashes.

Ethical & Affordable
Three years in the making, Nykaa Lash Talk Mascara has launched featuring the brand ambassador Janhvi Kapoor. The range is 100% Cruelty-Free and Paraben free. It is priced as:
Nykaa Lash Talk Mascara – Curl Power – INR 349
Nykaa Lash Talk Mascara – Super Sizer – INR 399
Nykaa Lash Talk Mascara – Like It Long – INR 399

From The CEO’s Desk
“Eyelashes can really do all the talking which has been proved time and again, just by adding a dash of Mascara! Consumers are going all out to explore different products or procedures to enhance their eyelashes. At Nykaa we always listen to our customers; this has definitely been one of the most awaited launches, and we wanted to create a product that can give our consumers a quick, fuss-free and effective solution. This is our first launch in the Mascara family, so we have introduced 3 different variants to match the lashes you want, at accessible price points. Some consumers need volume, some want to curl, and some want their lashes to look lengthy, and we’ve got them all covered!”, says Reena Chhabra, CEO Nykaa Brands.

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