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A new range of matte compacts, Kay By Katrina

by Arun Shirishkar

Kay Beauty kickstarts 2021 with the launch of Kay Beauty Matte Compact, a long-wearing formula that gives your base a flawless matte finish.

The Kay Beauty Matte Compact Range
The Kay Beauty Matte Compact is a feathery light pressed powder that imparts a seamless, matte veil on the skin. Its HD finish keeps you camera-ready with extra soft natural polymers for sebum control. The easy to use, blendable and buildable formula stays fresh all day long, whether it is long hours in the sun or a dip in the swimming pool. The shade names easily guide you to select the perfect match from the 10 shades available for your skin undertone, whether it’s pink, yellow, or neutral. This compact instantly blurs imperfections, and does not turn flaky, or create any flashbacks.

Staying true to #makeupthatkares, the product is enriched with Avocado Butter, Mango Butter, Hyaluronic Acid and Vitamin E, making it high on hydration, while the diverse 10 shades range is suitable for light, medium, tan, and deeper skin tones.

Nykaa, The Launchpad
Reena Chhabra, CEO, Nykaa Brands says, “Matte Compacts will always be in demand, and with the launch of Kay Beauty’s new range, we wanted to offer the perfect matte formula. The lightweight, long-lasting, easy to blend, no shine formulation will make your makeup stay all day long, whether you’re on the go or indoors! We worked hard to nail the right texture that helps you achieve a flawless, natural soft-focus effect as our aim is to always offer high-performance products. The slick, luxurious packaging is very travel-friendly and the shade label at the bottom makes it easy to find the perfect match. We are thrilled to be unveiling our first launch of 2021 from Kay Beauty and growing the brand’s portfolio, and we are positive that our consumers will once again be delighted with the new launch!”

The Creators Talk
Commenting on this launch, Katrina Kaif says, “Being someone who is constantly on the clock, with multiple shoots & makeup looks, a compact is a must in my vanity. It works as the final step after foundation and concealer for that flawless matte look we all crave. It really saves the day with its oil control properties, especially in this hot and humid weather, and gives me that perfect camera-ready finish, always! Our care ingredients containing avocado and mango butter reduces the appearance of spots and provide deep moisturization, while our hydration ingredients of Hyaluronic Acid and Vitamin E retains moisture and make the skin supple. Take your pick from 10 shades that are specially curated for all Indian skin tones, ranging from light to deep.”

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