Maybelline New York bridges the gap between makeup and skincare by introducing their first skin-fused makeup product.
Maybelline New York, a globally renowned cosmetics brand, has announced the release of its latest makeup innovation, ‘Fit Me Fresh Tint.’ The product is a 2-in-1 everyday wear makeup. And a skincare fix, enriched with pigments, vitamin C and SPF 50. This results in light natural coverage, brighter skin over time, and sun protection.
On the launch occasion of this innovative make-up, Zeenia Shroff Bastani, General Manager – Maybelline New York & NYX Professional Makeup, L’Oréal India interacted with the media. In her statement, she mentions consumers today expect more from the products they choose. That is more value, more efficacy and now more ‘goodness’ too. They seek products that not only ‘look good’ but also ‘do good.’
In keeping with this trend, Maybelline is thrilled to present to its consumers the goodness of skincare in makeup along with the freshest launch this year. Maybelline New York Fit Me Fresh Tint.
This skin tint for daily wear gives natural coverage and has the goodness of Vitamin C. Also to top it all, SPF 50 for sun protection. Maybelline New York Fit Me Fresh Tint is a daily wear makeup innovation. The brand believes this will be a game changer for their young beauty consumers!
Its everyday usage strongly emphasises the 3 product USPs of Natural Coverage, Vitamin C for brightening & SPF 50 for sun protection.
