An insightful and power-packed day at Salon Management Congress

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SMC Day 1 provided an insight into today & tomorrow of Indian salon industry

Salon Management Congress (SMC) – a collaborative effort of Beaute Espace Media and Professional Beauty India, recently concluded its Delhi edition after two-days of panel discussions, workshops, and more. The attending salon owners and professionals were also given the opportunity to interact one-on-one with the eminent speakers and panelists who shared their extensive experience and knowledge of the industry.

Salon Management Congress
SMC is a platform wherein stakeholders from the salon and beauty industry meet one-on-one and create a wide network of connections with market leaders. Attended by over 50-60 delegates, the forum centres around the key insights as well as bridging the gap in the industry.

Future Vanity
The inaugural panel had top names in Indian beauty business such as Dr Blossom Kochhar – Chairperson, Blossom Kochhar Group of Companies; Vikram Mohan – CEO & Co-Founder, Spalon India; Raman Bhardwaj – Owner & Director, ANJOHN Salons & Academy, Kolkata; Indra Ahluwalia – Owner, Grace Beauty Clinic; and Pankaj Killa – Founder-Director, Head Turners, Kolkata, on stage. The experts analysed and discussed the business sector’s evolution over the last five years, highlighting pain points in salon growth and development.

Monetary Facet
Attrition & pay structure in the salon industry is the need of the hour – considering the same, the second session focused on how to develop a robust pay structure that promotes staff retention as well as incentive structures, commission etc. On the panel were market leaders such as Samir Srivastava – Chief Executive Officer, Jean-Claude Biguine, Mumbai and Kohinoor Mandal – Master Franchisee, Jawed Habib Hair & Beauty (West Bengal & Jharkhand).

Data-driven Marketing
The day proceeded with a power-packed session on building the right content marketing strategy and highlighted key points like digital marketing investment, SEO and web essentials. The panel included Sachin Kamat – Director, Employee & Customer Engagement, Enrich Salons; Vibhoar – CEO, NEU Salonz, and Anjum Bhardwaj – Make-up & Beauty Expert.

Retrofitting
The event attended by over 50-60 delegates further analysing the fundamental aspect of renovating salons on a budget. Viki Thakkar – Director & Owner, Viki Thakkar Design Studio; Subham Virmani – Director, Sales & Strategy, ESSKAY Beauty Resources along with Ruchi Vedwa – Co-Founder & Creative Director, Vanity Lounge Grooming & Wellness, and Pammy Kaul – Technical Director, Headmasters & CEO Scratch Salons shared their pro tips on understanding the right time for renovation and taking other key decisions.

The Inspirational Energies
Day 1 at SMC Delhi 2019 concluded with Savio John Pereira – CEO, Savio John Pereira Salons; Rachit Malhotra – Creative Hairstylist & Director, Femina Plus; Deepak Jalhan – Creative Director & Educator at LOOKS Prive; and Pammy Kaul sharing their journey as a creative professionals and how they balance it with their business ventures.

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