“I just find it fascinating,” she said of the new venture. “I love the ability to, as an entrepreneur, find a gap in the market and try to fill that” says actor turned entrepreneur Priyanka Chopra Jonas.
Anomaly, The New Hair Sensation
The brand is curated by Priyanka Chopra Jonas along with partners at Maesa with an aim to provide love and care to the hair with formulations that are vegan and clean, with high performance ingredients, and our bottles are made from a 100% plastic trash from our oceans and landfills.
The actress added, “Oh, and btw, it’s $5.99! We are democratizing sustainable beauty, because access to it should not cost us the Earth and should be available to all. Dropping Jan 31st, exclusively at Target in the US to start, and expanding to markets around the world later in the year.”
Priyanka Chopra Jonas
Miss World, Actress, Entrepreneur. She wears many feathers on her hat. She typically lives a fast-paced life (alongside pop star husband Nick Jonas) as an actor and producer, balancing several projects at once, she explained. And while confined to her home in lockdown for six months last year, she continued to keep busy.
The brand Anomoly, will be available at Target stores across USA from February 1 onwards.