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Athleisure make-up is the IT thing now, thanks to PUMA and Maybelline

by Arun Shirishkar

PUMA and Maybelline New York join hands to launch a limited edition Athleisure-inspired Collection.

Everyone knows and loves athleisure wear. Now, make way for athleisure make-up. PUMA and Maybelline New York fuse beauty, fashion and sport to create a high-performance make-up collection.

PUMA x Maybelline’s makeup collaboration was designed for the always-on, do-it-all lifestyle of Generation Z and millennials. Tapping into the athleisure obsession, the brands have collaborated to unveil a collection of make-up looks that are street style-inspired. “Our young consumer today prioritizes an active lifestyle whether it be career, fitness or personally. She’s always on the go, never settles and needs high performance products that keep up with her grind,” said Trisha Ayyagari, Deputy General Manager of Maybelline New York. “The PUMA x Maybelline Collection was created to do just that.”

Developed with the latest in long-wear technology, the PUMA x Maybelline 12-piece collection features a smudge-proof mascara for all-day fierce lashes, a metallic highlighter for an eye-catching chrome effect and fan-favorite Super Stay Matte Ink long-wear lip color in new limited-edition shades. In addition, Maybelline introduces two new duo sticks to their offerings. It includes a new long-wear matte and metallic eye stick as well as a waterproof colour and gloss face stick for a dewy flushed look. Maybelline’s ambassador Adriana Lima will serve as the face of the campaign.

PUMA and Maybelline are synonymous with on-trend, high performance products,” said Leonardo Chavez, Global Brand President, Maybelline New York. “Maybelline’s collaboration with PUMA makes innovative, street style-inspired makeup accessible to consumers worldwide to complement their always-on, demanding lifestyles.”

For more details about availability of this collection, visit Maybelline’s website.

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