Made In India skincare and wellness brand, WOW Skin Science is happy to announce its association with Bollywood star Bhumi Pednekar
Bhumi Pednekar is now the brand ambassador for WOW Skin Science range of skincare products. Known for persistent advocacy for climate change, Bhumi will now be the face of WOW Skin Science’s range of skincare offerings, featuring a multitude of products from cleansers to creams and everything in between.
Reason behind the association
Bhumi’s climate warrior sensibilities are a perfect match with WOW’s environment-friendly and sustainability-conscious brand ethics. “What drew me towards this association with WOW Skin Science is that they have effective and high-quality products that are easily available and affordable across all target groups. ‘Clean & Green’ beauty has seen a surge in popularity and WOW is making it accessible to all! I’ve always believed that change begins with you and WOW provides the stepping-stone for that,” said Bhumi Pednekar.
Insights from WOW Skin Science
Talking about this, Madhur Acharya, Senior Manager – Business Development, WOW Skin Science, said, “We are delighted to welcome Bhumi to our WOW family! As a brand we have always focused on the needs of our consumers before anything else. This association with Bhumi for our skincare range helps us boost that even more. Bhumi’s advocacy for sustainability and climate protection is in perfect alignment with WOW’s philosophy of being pure and natural and giving back to mother nature every step of the way. We look forward to working with her closely.”
WOW Skin Science
The company is focused on reaching a wide range of consumers with its 200 plus products targeted at helping consumers with their skin and hair care worries. The digital medium has played a major role in the company’s consumer strategy. Right from the packaging to the product formulations, WOW is truly natural, plant-based and eco-friendly. Inspired by this fact, brand ambassador, Bhumi has made the products part of her skin care regime.