Learn the art of maximizing every opportunity to upscale your salon sales
Upselling — simply selling an additional product/service to your client to increase their average ticket size is something that is most often neglected, but a sure shot way to boost sales revenues for your salon business. Every customer interaction – right from the booking till the billing – has the potential for upselling. In the long run, this will not only strengthen your relationship with the client but will also increase their satisfaction level while maximizing your upselling opportunities at the same time. Here are a few salon upselling ideas by Neeti Chopra, Hair & Skin Expert, Unwind Salon & Cafe in Saket.
Serve a platter instead of one treatment:
At the time of appointment booking, when a client asks about any service/treatment, a good strategy would be to give them all options starting with the most premium one and going down to the basic one.Proper consultation of the client for services: Placing some salon menu, treatments, ongoing offer tent cards, etc. at the waiting lounge will be a good move. It will make them aware of on-going schemes and promotional offers.
Proper feedback with suggestions of memberships availed by clients:
Advising on a good quality retail product purchase after service will not only strengthen the client’s belief in you but also lead to seamless repeat purchase of the product & service.
Provide on-going loyalty programs/gift cards/treat cards:
The time of payment is another critical time for upselling. For starters, proper feedback from the customer is a must. Also, this is the right time to tell the client about memberships & service packages, loyalty programs/gift cards/treat cards. Interactive engagement on social media with clients: It is a must to keep clients engaged by way of product demos, running contests, managing bookings, launching new treatments. This also ensures staying connected with the client even when not working.
Training the employees:
It is important to make sure that all your staff members are well trained in all the above-listed points. It is the therapist who is with the client all throughout the service and is totally aware of their needs. Hence, it is paramount that they are well-equipped with all tools and training on how & when to effectively upsell to your clients.