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Boosting its online presence, Skinella ties up with Nykaa

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Skinella, a skincare brand that offers skincare products made with the power of superfoods, has recently tied up with Nykaa, a beauty products platform. With this association, Skinella is aiming to boost its online presence, brand awareness and overall revenue.

Tapping into E-commerce sale
Skinella’s entire range of products (except lip balms) are now available on Nykaa’s multi-product platform. The brand projects that Nykaa will account for 10 percent of its e-commerce sales in just 1 year, generating revenues to the tune of Rs 10 lakh.

Clean skincare
Skinella offers a wide range of products and the products are certified by PETA as cruelty-free and vegan. The latest association with Nykaa will allow Skinella’s young target audience to access its innovative products including sunscreens, body washes, face masks, face scrubs, etc.,in a hassle-free manner. As it strengthens its e-commerce presence, Skinella is set to witness substantial growth in brand awareness, user-base, and overall revenue.

Insights from the Skinella team
Speaking on the association, Dolly Kumar, Founder & Director, Cosmic Nutracos Solutions Pvt. Ltd – the parent company of Skinella said, “Skinella’s products are made with the power of superfoods and contain no harsh chemicals. Nykaa, being one of the most popular beauty platforms, is the perfect fit for Skinella. We are very excited about this association and we are looking forward to the mutual growth that this association will enable.”

Apart from Nykaa, Skinella is also available at other leading e-commerce platforms like Amazon and FlipKart. Furthermore, Skinella has a presence pan India in leading retail outlets and has also expanded its presence internationally in countries like Nepal, Bhutan, Dubai, Myanmar and Cambodia

Source: indiaretailing.com

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