Femina FLAUNT, the retail arm of BCCL, is all set to venture into salon business.
Femina FLAUNT made quite a splash when it entered the retail consumer category in 2016. It was positioned as a hep and trending fashion and lifestyle brand. It has managed to carve a niche for itself since its inception. The brand has also successfully forayed into the beauty space with its line of fragrances, which are retailed on popular beauty platforms like Nykaa. Femina FLAUNT has logged sales in excess of Rs 200 million since its launch, a report on economictimes.indiatimes.com cited.
Come 2019, Femina FLAUNT is geared up to make its entry in the India salon market. As per the report, Bennett, Coleman & Co Ltd (BCCL) has recently announced plans to enter the beauty salon segment. To this effect, the company has formed a new division, Times Lifestyle Enterprise.
Vineet Jain, MD, Times Group, was quoted in the report: “Our entry into the beauty segment is in line with the group’s philosophy of continuing to invest in newer and future growth opportunities. We have many legacy brands within the group, like Femina, Filmfare and Miss India, amongst others, and this venture will explore relevant, sustainable and scalable business models around these brands in the retail and lifestyle space.”
Femina FLAUNT salon will be in line with BCCL’s philosophy of investing in newer and future growth opportunities. Further details mentioned in the report state that ‘the company plans to open its first unisex company-owned, company-operated (COCO) studio salon in Mumbai in the first half of 2019. In addition to his current role, Sandeep Dahiya, Director, Brand Extensions at BCCL, will head the new entity. He will be responsible for exploring and driving growth for the venture.’
The company has also roped in Dinesh Bhat, formerly with Unilever India, as the COO of Times Lifestyle Enterprise. He will report to Dahiya.
“Beauty is an exciting, and a rapidly growing category in India and we’re confident of making a significant impact in this category through differentiated service offering, personalised consumer engagement, and best-in-class brand alliances,” Dahiya was quoted in the report.
He added, “The venture will follow a hybrid model of growth in this segment, starting with COCO salons, and simultaneously expanding through a robust franchise programme to create a footprint of over 100 salons in the first five years.”
Image courtesy: Femina FLAUNT Facebook page