Home NEWSINDUSTRY NEWS Come check out the new B2B Zone at Professional Beauty Delhi

Come check out the new B2B Zone at Professional Beauty Delhi

by Priyanka Parshurami

Professional Beauty India is all set to elevate the industry with a unique B2B zone at the upcoming show in New Delhi on 27th and 28th of June.

A trade show is designed to help exhibitors find the right kind of customers and regional distributors for their brands. As the Indian salon industry grows and becomes more organised, Professional Beauty India provides its stakeholders with a much-needed platform – a unique B2B Zone. At the upcoming Delhi show, the B2B Zone will focus on helping brands do business with key distributors, wholesalers and salon customers.
South East Asia’s largest beauty expo, Professional Beauty India, a global show with an Indian heart, is all set to rock the capital on 27th and 28th June 2022, in Halls 8,9,10,11 at Pragati Maidan, Delhi. It is the show where one witnesses the entire industry i.e salon owners, hairdressers, make-up and nail artists congregating under one roof.
Making a comeback after three years, the 9th edition of Professional Beauty India, the Delhi 2022 Show will witness a unique feature, the launch of ‘B2B Zone’.

The Beauty Stronghold
“The last two years have been the most challenging ones for the entire beauty industry due to the pandemic. With the pandemic subsiding, the industry is geared up to grow in leaps and bounds. Hence, we at Professional Beauty India are keen on connecting the brands with their key buyers and distributors to elevate their business to the next level with the comeback of PB Delhi,” says Vikas Vij, Managing Director, Professional Beauty India.
A salon today is equipped with the latest products and machines to extend a ‘never-before’ experience to a client because of the strong distributor network, which is the integral part of this industry. “The wholesalers, manufacturers, distributors and exhibition organisers like Professional Beauty India are an integral part of this industry. They are the biggest source of connecting new products, new techniques and new artists in the Indian beauty industry. They help bring all the parts of this industry on one stage. And this bond will continue more strongly in the future. Both in B2B and B2C forms of business,” says Rakesh Bathla, trader of international makeup brand – Beauty Secret, Bhopal.

“Distributors are the most integral part and play a very important role in the entire cycle of making or bringing a brand to its last consumer, by saving time and cost. I think without these channels it will not be easy for any brand to penetrate in professional markets so smoothly and effectively,” says Chirag Shah, Director, 28 South Ventures, Bangalore.
There is also a drastic change in the dynamics of the beauty and wellness industry. As earlier it was more retail focused and was majorly consumed by women. However, in recent years this sector has witnessed an exponential growth due to the focus of brands shifting from retail to B2B and the market opening its doors to the concept of male grooming. Shah adds, “The beauty industry has changed over the years and I believe any change is good as it is making life easier, productive and shaping the industry in a good way. Indian consumers are becoming more and more conscious and educated on what they are using in their day to day life. They are aware of where and how they are spending.”
He further states, “Surprisingly tier two and three cities are also having the same potential as big cities and towns. And for every brand to reach out and be available in each corner of cities and towns across India, the B2B distributors and wholesalers division comes into the picture. They are a bridge between brands and salons.”

“Three major factors which have changed and affected the entire beauty industry are, Globalisation – penetration of international brands into local market; Social Media, which became a platform where people got connected directly to the brand; and the Covid pandemic, which brought free time for people to explore new things, techniques and brands which was a positive part of that pandemic,” says Bathla.

The Professional Beauty Delhi show, like the Mumbai show held in April, is the culmination of having survived what is probably the toughest time within living memory for the industry and society as a whole. During that long period of survival what was inspirational was how the industry came together to support each other, from the leading brands and salon chains all the way down to the staff at the bottom of the pyramid. As the beauty, health and spa industry came under the intense gaze of the Government, what was moving was how the community supported each other in putting together SOPs and guidelines focusing on hygiene and best practices, providing a benchmark for all to work towards as the industry tried to get back on its feet.

“Professional Beauty Group has always aspired to focus on best practices and elevating beauty industry standards. And as more organised players, professionals and corporate enter the beauty, hair and wellness space, it’s an aspiration for us to continually push forward, raising the bar in terms of performance, best practices and standards. And with one motto, we at Professional Beauty India are all set to launch this unique concept of B2B Zone at Delhi show, for supporting the community,” says Vij.

Congratulating Professional Beauty India on launching this unique concept at the Delhi event. Shah states, “All thanks to Professional Beauty India, for taking an initiative and making available a platform like the B2B zone, especially for facilitating meetings between brands and distributors. It will definitely help each and every individual who is passionate about connecting their brand to the end user. I wish they get more and more channels like these, not only from India but also from the international market.”

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