Lotus Organics+ ropes in the ethereal beauty Dia Mirza for its new campaign.
Lotus Organics+ has unveiled a new campaign with actor and social activist Dia Mirza. She is the face of its Precious Brightening range of skincare products. Dia Mirza will appear in a new campaign that will run across various platforms. The high-voltage campaign revolves around the Lotus Organics+ Precious Brightening Range.
The film focuses on the Precious Brightening Day Crème. As a socially responsible brand, Lotus Organics+ is committed to the environment. This is in sync with Dia Mirza’s approach. She is the UN Environment’s Goodwill Ambassador for India and a champion of the sustainability movement.
The new campaign will talk about the 100% certified organic ingredients used like the rare white peony flower extracts and highlight key points such as bright and glowing skin. In the film, Dia applies the Precious Brightening Day crème, emphasising how she needs something special for her glowing skin. The product is free from preservatives, and artificial fragrances and reduces blemishes and pigmentation.
Nitin Passi, Chairman and Managing Director, Lotus Herbals, says, “Lotus Organics+ is a brand that uses only 100 per cent certified organic actives in its products. We want our customers to be our ‘eco-responsible partner’ and adopt a sustainable lifestyle. In the new campaign, our Brand Ambassador Dia Mirza highlights the organic ingredients that go in our Precious Brightening Range, the potency of the organic ingredients in achieving skin care goals and the message to all of our customers to ‘live organic’.”
Dia Mirza elaborates, “I believe that it is important that our lifestyle should be natural, free of toxins and healthy for the planet as well as ourselves. Everyone must do their bit for the environment and these steps begin at home, especially, through the beauty care products we choose. Lotus Organics+ embodies the idea of a sustainable and healthy lifestyle.”
The brand’s vision is to ‘Live Organic,’ which is clear through the brand campaign. The campaigns will run on the brand’s social media platforms, multiplexes and leading OTT platforms.
All Lotus Organics+ products are vegetarian, cruelty-free, and free of parabens, sulphates, and artificial colours. The products are packaged and made of 100% recyclable material.