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Eclectic, Electric, Eccentric: Jeffree Star Cosmetics is now on Nykaa!

by Arun Shirishkar

Nykaa introduces yet another cult global brand in partnership with LUXASIA, the leading omni-channel distribution platform in Asia Pacific – Jeffree Star Cosmetics. The bold, badass brand is here to let you stun those looks! In India, Jeffree Star Cosmetics is now available on the Nykaa website as well as app.

Founded by makeup guru Jeffree Star, the eponymous beauty brand is best known for its OTT rendition of self-expression and invites you to flaunt your true, vivid self, exploding with colours! Vibrantly hued, brilliantly textured and as fearlessly glamorous as their creator, Jeffree Star Cosmetics are designed to inspire all beauty lovers to take risks, have fun, and be proud of who they are. A brand that believes in bold artistry through colours, Jeffree Star Cosmetics offers an array of eclectic lip and eye products – shop their bestselling Velour Liquid Lipsticks, Velvet Trap bullet Lipsticks, Velour Lip Scrubs and Mini Eyeshadow Palettes.

Commenting on the launch, Jeffree Star Cosmetics Spokesperson has said, “We are really excited to launch Jeffree Star Cosmetics in India with LUXASIA as our partner and Nykaa as our first retailer in the market. We cannot wait to see the artistry and passion that will come from India as we embark on this new and exciting chapter of the Jeffree Star Cosmetics journey.”

Nykaa’s spokesperson says, “In the wish list of cult beauty brands, Jeffree Star Cosmetics ranks high up for Nykaa customers who are passionate about beauty and bold in their choices! We are super thrilled to bring the creations of Makeup Guru Jeffree Star to his fans and inspire them to boldly express themselves with the artistry of make-up!”

LUXASIA spokesperson says, “LUXASIA is thrilled to partner Nykaa again for the launch of its second brand – Jeffree Star Cosmetic. India’s beauty market has immense potential and LUXASIA will continue to bring many more brands to delight consumers in collaboration with Nykaa.”

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