Leading Mr.Barber in achieving the colossal success and sustaining it’s benchmark Ankit Virmani, Director at ESSKAY Beauty unveils it all
Mr. Barber provides high-quality professional hairdressing tools with an exclusive range of dryers, straighteners, curls, thermal hair brushes, combs, and clips. The cutting-edge tools are available at affordable prices as well as being durable and efficient. Mr.Barber is exclusively marketed and distributed by ESSKAY Beauty Resources. Professional Beauty spoke to Ankit Virmani, Director, ESSKAY Beauty Resources, on the brand’s latest collection and training plans down the line.
Why you are excited to be involved with Professional Beauty?
Esskay Beauty has been associated with Professional Beauty for many years now. We have an extensive portfolio of brands and we exhibit our brands to showcase to the professional hair and beauty industry.
What about Mr. Barber’s showcase at Professional Beauty Mumbai?
Mr. Barber has been participating in many trade shows. The core philosophy of the Brand is ‘QSA – Quality, Service & Affordability’. At PB Mumbai, we had our leading hairstylist, Rekha Sharma and her team who showcased various trendy hairstyles and updos that the stylist can easily offer to their clients with the help of Mr. Barber tools. Mr.Barber was also the official ‘Hair Tools’ Partner of Professional Beauty.
What’s Mr. Barber’s vision?
Mr. Barber was created with the hairstylist in mind. Esskay identified the need for high-quality professional tools in the Indian market because of the growth of the fashion, lifestyle and wellness industry, which has driven demand for hairstylists in the industry. As the number of hairstylists increased over the years, the demand for hair tools has also increased.
In a short span of time, Mr. Barber has been well-accepted by the industry. What’s your take on it?
Education is the brand’s core DNA. We bring Mr. Barber Education Book every season to showcase the latest collection of creative styles that can be achieved easily using our products. We also have tie-ups with leading academies that offer hairstyling courses to the upcoming talent in the industry.
Can you tell us a little bit about your Technical Team?
Mr. Barber’s team comprises of Education Ambassadors and a qualified team of Hair Educators that provide Educations to Hair Stylists in Salons, Hair Academy, Exhibitions and Hair Seminars. Our educators have vast experience and their skills are regularly updated with the upcoming global trends.
What kind of SKUs do you have?
Mr. Barber range includes Hairstyling Tools and Accessories comprising of Stylers – Curling Tongs of various sizes, Titanium Crimpers, Hot Sticks, Ceramic and Titanium Straighteners, Powerful Hair Dryers, Professional Hair Brushes, Hair Cutting Scissors, Carbon Combs and Accessories. We have over 50 SKU’s under this brand.