Lancôme has named Emma Chamberlain, an American Gen Zer, fashion icon, entrepreneur, and 21st-century girl, as its new brand ambassador.
Emma Chamberlain is the new face of Lancôme. She is a global sensation and fashion icon. Emma, a content creator on social media puts forth an authentic version of herself. She has social media following of almost 30 million. Which makes her one of the most influential, relatable and popular personalities. Emma won the People’s Choice award Pop Podcast category. Forbes acknowledged her, too, as it added her to the ’30 under 30 – Social Media’ list in 2021.
Speaking about the association with Lancôme, Emma says, “I have always had my own notion of beauty. And didn’t project myself within the beauty industry. Because of the duality that I show, mixing comfort, with being nicely put together. Hence why, when Lancôme came to me, I felt so honoured and excited. As the brand understood and appreciated who I am.”
Françoise Lehmann, Lancôme International President, adds, “I am proud to welcome Emma to the Lancôme family. Besides achieving so much at such an early age, Emma is adored by a generation for the perspectives that she shares. We can only appreciate her humour, and the authentic tone used to discuss meaningful topics.”
Lancôme’s YouTube channel has launched the web series, “How do you say beauty in French.” It shows Emma’s fresh perspective and modern humour. Within the 4-episode series, Emma expresses her perspective on self-image and shares her vision of beauty.
