Etude House’ step towards spreading Breast Cancer Awareness


Breaking away from the hush hush silence on the important issue faced by many women, Etude House sheds light on spreading awareness against breast cancer.

October marks Breast Cancer Awareness Month with the aim of supporting this cause, Etude House India has rounded up a few pink products, to help make a difference.

Etude House Dear My Blooming Lips Talk Chiffon
For smooth and tender lips like chiffon, the Etude House Dear My Blooming Lips-Talk (Chiffon) lip colour combines the best of both cream and matte to give your lips a soft matte, non-drying finish that stays put all day.

Etude House Dear Darling Water Gel Tint
With double the content of pigments, tints last longer with intense colour as your first coat your lips. Pomegranate extracts, soapberry extracts, and chock full of minerals and vitamins offer moisture and a hint of freshness to your lips.

Etude House Play Colour Eyes Cherry Blossom
A shadow palette delivering various makeup looks with romantic and lovely point colours and natural shade colours. Highly adhesive soft texture delivers vivid colour and helps last all day long without cracking or settling into fine lines.

Etude House Face Blur SPF 33 PA++
A lightweight cream that provides multi-filtering effects for an instantly refined and smooth skin. The texture is smooth but it helps in minimizing pores and brightening up the complexion. Formulated with baby pixel powder/blur powder is a super fine particle that make skin smooth and soft while covering pores and bumps flawlessly.

Etude House Cherry Jelly Lips Patch
A lip treatment mask patch with triple-care from cherry, hyaluronic acid, and collagen, which can moisturise and revitalise your lips. The gel-type mask perfectly sticks to lips and instantly provides refreshing cooling effect to replenish and nourish the lips.

By curating these products, Etude House has surely placed this issue on a pedestal, thereby making the consumers aware of the ‘tabooed issue’, breast cancer.


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