Garnier and GoodPlanet Foundation’s join hands under a three-year joint venture to bring nature into skincare.
Garnier, a brand that affirms its commitments and confirms its transition towards more naturalness, is partnering with the GoodPlanet Foundation for the launch of an affordable range of organic skincare products certified by Ecocert.
Bonding over nature
“We and the GoodPlanet Foundation share the same desire to materialise our strong commitments to the planet for future generations. Nature is at the heart of both of our stories and we have a common mission to make these commitments a reality that is accessible to everyone,” explains Elodie Bernadi, Brand Director Garnier France. “We also want to establish the launch of Garnier Bio within a ‘giving back to nature’ initiative, with concrete and local actions to support farmers in their transition to ecological practices.”
This three-year partnership between Garnier and GoodPlanet Foundation will raise the awareness and assist farmers in the Seine-Normandy region with their farming and forestry projects.
Farming in Seine-Normand covers a huge area (60% of the basin’s land) mostly with industrial and cereal crops and livestock farming wherein the activities are connected to water, which both impact and need: irrigation, fertiliser and pesticide leaching in the soil, run-off and erosion.
The project revolves around the ecological transition of energy-greedy farming practices (high levels of inputs such as fertilisers, pesticides, water, fuel) subject to risks (weather and financial) towards more self-reliant farming methods that regenerate soils and natural resources, protect biodiversity, diversify and increase farmers’ income.
Working at grassroot level
This three-year project (2019-2021) in partnership with the French Farming and Forestry Association (AFAF) will support seven pilot-farms with a knock-on effect, which means raising awareness for the project and helping pass on the operation to the neighbouring farms. Alongside, it plans on planting 2,800 trees on 35 hectares of land and will provide training to 50 farmers, with 3 training days every year.
A farming-forestry monitoring committee will also be set up as an online platform for visualising linear and surface changes due to the planted company aware of its responsibilities to the environment in terms of sustainable retail,” says Matthieu Jousset, Manager of the Community Carbon Action programme for the GoodPlanet Foundation.