Give your classic hair accessories an edgy twist with Eurumme


If you ever want to done an edgy yet classic jewellery, Eurumme could be your go to pick! Eishita Puri, the owner of Eurumme is here to describe the aesthetics of her brand which helps you to make a true statement

The inception of Eurumme began with Eishita Puri’s love and passion for statement jewellery. Now, almost four years later, Eurumme retails at several stores across the country and has been donned by celebrities like Priyanka Chopra, Sonam Kapoor and Aishwarya Rai Bachchan amongst others. Whilst explaining the aesthetics of her brand, Eishita Puri gives us a peek into her jewelry line which emanates beauty and finesse.

What’s the inspiration behind these hair accessories?
Hair accessories are a great way to add drama to a look. While they may not be everyone’s cup of tea, I think an interesting headpiece can be fun to wear. It’s a natural extension of the jewellery space.

Are they standalone pieces or designed with a set of jewellery?
I like to include a few hairpieces in every new collection. Being primarily a jewellery label, we haven’t done a stand-alone hair accessory collection yet, but we almost always include hair accessories – be it hair pins, maang tikkas or hair bands in every collection.

What kind of materials do you use for them?
That depends entirely on the overall collection theme so that the headpieces are in sync with the mood of the collection. Previously we’ve used metal, but this time for our latest collection Metanoia, we made hair pins and oversized maang tikkas using waste cardboard.

Who is the ideal buyer/wearer of these accessories?
Style is very personal, and I don’t want to categorize a buyer. Our headpieces are bold and edgy, so they can be used with a fun Mehendi outfit, or even add drama to an indo-western ensemble.

Do you see your creations making it big in the bridal market?
I think a modern, edgy bride would absolutely love the current headpieces, for her bridesmaids, or even herself on a pre-wedding function. But later this year, we’re launching a festive line, which I think would be an ideal fit for the bridal market, particularly destination weddings.


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