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GKhair brings Color Masque in India

by Arun Shirishkar

GKhair Professional has introduced Color Masque in India. It’s the first of the brand’s colour products to be launched here.

In a bid to establish its foothold in the Indian salon space, GKhair Professional has launched its Color Masque range in India. Known for its innovative keratin treatments, this is the first colour line that GKhair Professional has brought to India. The launch was attended by Ván Tibolli, Founder, CEO and President, GKhair Professional, and Arpit Jain, MD, Auraine Botanicals Pvt. Ltd., exclusive channel partner of GKhair Professionals’ products in the country.

The Color Masque is available in lavender, red and blonde. It gives the hair deep conditioning and nourishing properties. The product is available at all its partner salons across the country.

Speaking at the launch, Tibolli said, “We are excited on launching our first color product in India which also happens to the global launch of the product. The hair care market in India has increased significantly with rising emphasis on grooming both in urban as well as non-urban regions.”

“With rising global influences, higher purchasing power and growing image consciousness among both men and women, there is an increased potential for growth due to the escalating demand perceived from the consumer end. With Color Masque, we not only offer aesthetic value to our consumers, but also nourishing properties for the hair which no other brands offer,” he expounded.

Arpit added, “We would like to congratulate GKhair Professional on the launch of Color Masque starting with India and are confident that this is just one of many more milestones to follow. We are glad to partner with a brand that has been the lead in numerous innovations in hair care segment across the globe. India as a nation is growing at an unprecedented pace and this growth brings with it higher consumer awareness and international trends consumption. The superior product quality backed by advanced technology and product innovation makes GKhair Professional a leader in the category.”

Known to invest heavily in research and development for advanced hair care technology, GKhair Professional aims to deliver new and innovative products to beauty professionals around the world.

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