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Go pro with new haircare products

by Arun Shirishkar

Professional Beauty lists out top haircare products that have recently launched in India to keep hair professionals a step ahead of the curve.

Masque Fondamental Riche by Kérastase

There is a new addition to the Aura Botanica range by Kérastase – Masque Fondamental Riche. It is a deep nourishing masque that provides lasting smoothness and frizz control for soft natural touch and healthy glow. The masque leaves hair shinier and more controlled.

The brand has discontinued the Soin Fondamental Conditioner from its technical range. Masque Fondamental Riche being the new replacement. It is priced at Rs 3,300 for 500ml.

The product contains two key ingredients – Brazil nut oil and Thai rice bran oil. Brazil nut oil has nourishing properties that leaves hair shiny, silky and soft. Thai Rice Bran Oil shields fibre, ensuring soft natural touch and healthy glow. The ingredients are sustainably extracted and responsibly sourced.

Moroccanoil Color Complete Collection

Moroccanoil has introduced its new Color Complete Collection. It addresses the full scope of colour-degradation, colour-change and colour-fade with a complete regimen of products for both in-salon and at-home. Products in this range have the first-of-its-kind  advanced proprietary technologies to combat all daily sources of colour loss—including chemical damage, mechanical damage, oxidation and heat styling. Most importantly the range has the exclusive ArganID™ technology. This advanced technology infuses argan oil deep into the cortex of the hair, while helping to repair and seal for optimal colour retention.  

The in-salon range includes:

Step 1: Moroccanoil ChromaTech PRIME

The first step of the in-salon regimen is ChromaTech PRIME. It helps to increase colour deposit and equalise porosity for more even results, while gently soothing the scalp to minimise discomfort during a colour service.

Step 2: Moroccanoil ChromaTech POST

Following a colour service, ChromaTech POST is an essential step to seal in colour for long-term retention through both chemical and mechanical repair. Featuring a proprietary, breakthrough COLORLINK™ technology, this vital post-colour service works to help create special cross-links throughout the hair’s keratin structure, helping to trap colour within while simultaneously forming a protective shield to help prevent colour loss.

At-home products:

Steps 3 & 4: Moroccanoil Color Continue Shampoo & Conditioner

A critical part of the at-home Color Complete regimen, Moroccanoil Color Continue Shampoo & Conditioner also feature exclusive COLORLINK™ technology to continuously repair and restore the hair following colour services. This powerful duo works in synergy to provide intense nourishment and help improve hair’s quality, resulting in superior colour retention.

Step 5: Moroccanoil Protect & Prevent Spray

For maximum prevention from colour fading and brassiness, Moroccanoil Protect & Prevent Spray acts as a leave-in conditioner and shield, helping to neutralise free radicals generated by pollution and environmental stressors while absorbing damaging UV rays. With each use, hair is infused with lustrous shine and colour that stays looking bright.

“It’s an exciting time for the brand to enter the colour care category with breakthrough argan oil infused technologies, especially as we now celebrate ten years of innovation,” says Moroccanoil Co-founder Carmen Tal. “Thanks to the Moroccanoil Color Complete Collection, the days of having to choose between healthy hair and rich, vibrant colour are finally over!”

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