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Hairdressers United by Henkel Beauty

by Arun Shirishkar

Broadcasting on the 5th of May, Henkel Beauty Care Professional is proud to present Hairdressers United – the first 24hr global online hair festival

In a celebration of solidarity with the hairdressing industry, this concept brings together some of the world’s biggest hair and beauty care professionals under one digital roof. The 24hr live stream event will see 36 different hair artists, from 19 countries – that’s 13 different time zones, who will present a variety of educational and creatively inspiring content that showcases:

  • Hair colouration how-to’s, including blonding, balayage and blur techniques.
  • Cut and styling inspiration, including barber art.
  • Up-do tutorials, including bridal and braiding trends.

Hairdressers United
Henkel decided to make Hairdressers United a charity event, aiming to raise funds through user engagement and donations during the live stream. Any revenue will be given back to the community. The first of its kind hair festival also aims to set a new Guinness World Records™ title on 5th May 2020, for the longest online hair education seminar streamed over the internet.

Artists for Schwarzkopf Professional
For Schwarzkopf Professional, hair artists include the likes of celebrity hairstylist Florian Hurel (@florianhurel) for India – renowned celebrity stylist and hairdresser to the stars, UK Ambassadors, Lesley Jennison (@lesleyjennison) and Tyler Johnston (@tylerjohnstonhair). As well as USA Ambassador, Linh Phan (@bescene), Brazil Ambassador Natan Correia (@natancorreia) and from Spain, the collaborative creative team X-presion (@xpresioncreativos).

Tune in where?
Powered by social media, the 24hr event will be hosted across Instagram and Facebook, with YouTube on hand to support creative content during short breaks between live streams. Each hair artist will be live streaming for 45 minutes to demo their specialist area. Hairdressers United will live stream around the world on 5th May 2020 on the global page of Schwarzkopf Professional @schwarzkopfpro.

Connect and receive relevant tips, tricks and advice by hairdressers for hairdressers, which you can access for free, directly in your own home!

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