There are salons, and there are the swanky, premium salons. But the point in question is — how can a salon owner transform his salon to a premium one?
The grandeur of a premium salon is irresistible. It’s the feeling of being treated like royalty. The premium French chain Jean-Claude Biguine (JCB) India brings the inimitable French beauty experience to India, with all its exquisite Parisian chic and state-of-the-art interiors. Speaking about what makes JCB a premium salon brand, Samir Srivastav, CEO, Jean-Claude Biguine India, says “At JCB, we align with leading global brands that are market leaders, to curate the best line of products, tools and styling equipment for an unparalleled experience. We always ensure our offerings are au courant and most relevant. For this, we conduct a yearly audit of our services and products to refresh and upgrade our offerings, as per the trends and consumer demands and requirements.”
JCB constantly brings in renowned international expertise to train and update the technical skill sets of its staff. Through sustained training, the team is able to deliver unparalleled expertise to clients. JCB also conducts frequent learning and academic programmes helmed by international trainers from partner brands, such as L’Oréal, Moroccanoil, American Crew, Wella, Perron Rigot, and Footlogix, to enhance proficiency.
Adds Samir, “We also ensure and maintain top-level hygiene standards through strict established guidelines. Every three years, our salons are refurbished with top-notch amenities and plush décor. We also achieve maximum customer delight through multiple brand initiatives and online as well as offline activities.”
Premium is what premium does
Products, services, interiors, and staff comprise the core of any salon. And, everything is at its superlative best when it comes to premium salons. LookWell Salons & Academy has grown from a single premium salon to now having 11 premium outlets, and has a vision to have 15 salons by the end of this year. Mukul Pawar, Director, LookWell Salons & Academy, elaborates on how one can upgrade his/her salon to the premium category, “Premium salons need premium products. The products should be able to give quick and long-lasting results and also need to be dermatologically tested for safety. Using good quality products requires intensive staff training, not only on product usage, but on client consultancy, too, along with a thorough knowledge of skin, hair and nails.”
He notes that space is a key criterion and most premium salons will stress on open, pleasing designs, with colours to match the mood. All this comes together to create a sensorial experience.
He adds, “The staff should be knowledgeable and well-groomed; i.e., their appearance should radiate and generate a positive and pleasing first impression on the customer. Being well-versed in key languages is an essential trait for recruitment.”
When Pawar hires new staff, he first checks if they have a positive outlook towards life and then verifies if they have the required technical skills for the job. He truly believes that it’s important for the staff to enjoy what they are doing.
Srivastav aptly concludes, “The beauty industry is dynamic in nature and, we, as thought leaders need to swim with the tide. By constantly bringing about innovation in our services, along with strategic brand alliances, we can provide more value to our clients and keep moving up the ladder. With markets reaching a saturation point, salon owners need to ensure that they leave no stone unturned in providing maximum consumer delight.”
As the owner of a premium salon, Pawar feels that his main reward is increased profitability and the good wishes and gratitude of the salon’s clients, who leave his salon looking good and feeling good.
– Benaifer J Mirza