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Huda Beauty collaborates with Jacqueline Fernandez on Nykaa

by Arun Shirishkar

For its first exclusive India launch, Huda Beauty has tied up with Jacqueline Fernandez. It’s brand new Last Collection will be unveiled on Nykaa.

 The award-winning beauty blogger, Huda Kattan, took the beauty world by storm with her innovative product ranges. Eagerly awaited in India, she launched her brand Huda Beauty exclusively on Nykaa. Strengthening her ties further with this growing beauty hub, Huda gears up to launch her new Lash Collection here. She has with Bollywood hottie Jacqueline Fernandez to launch the next generation of Huda Beauty false lashes here. Guaranteed to be your ultimate eye accessory, the Huda Beauty Jacqueline Lash – #HudaXJacqueline – will be available exclusively on Nykaa from January 29. 2019.

Beautiful muse

Huda founded Huda Beauty in 2013 with a small collection of custom, couture lashes, each design inspired by the most influential women in her life. Every lash was carefully sketched and hand-made by Huda herself, incurring rounds of critique until they were good enough to be shared with the world. Named after each of the women who influenced the design, Huda’s false lashes have always been a true homage to the impact of powerful women. Now, in 2019, the brand is going back to its foundations, to honour a new generation of inspirational women.

Huda and actress Jacqueline Fernandez kick off the new collection with the introduction of the Jacqueline lash. Chosen for her elegance and charm, Huda handpicked Jacqueline to inspire the evolution of one of her classic lashes.

Classic trends

Going back to her roots as the leader in couture lashes, the classic lash has been redesigned by Huda and Jacqueline to deliver soft and sultry volume reminiscent of rich, red-carpet glamour.

The new double-stacked lash adds a touch of Hollywood to your look, making them the perfect addition for an upscale night on the town. Inspired by her exotic beauty and jet-set lifestyle, these medium-volume lashes are designed to have an airy, lightweight look and a lot of drama when it comes to length.

Glam minds think alike!

Commenting on the collaboration, Huda says: “I just love Jacqueline’s style – she is the most graceful and glamorous woman I know, so I was super inspired to create a lash that was reminiscent of her playful elegance. The Jacqueline lash is perfect for getting an effortlessly glam look, and giving the eyes an expressive, doll-like look – exactly like Jacqueline!”

Jacqueline says, “I was elated when Huda came to me with this collaboration as I’ve always been a huge fan and have followed her for years now. She’s such an inspiration to me! I love to experiment with all things new and fascinating in the world of glamour, and as an actress, lashes are something that I use a lot. That’s why I was so excited that Huda and I came up with a lash that truly represents the look I go for – a lash that’s flirty and dramatic, but still quite soft!”

The Jacqueline lash is the first in a growing collection, with more collaborations being announced soon. The Jacqueline lash will retail for Rs 1,640.

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