Salons have now reopened and are fully operational. However, salon owners say that the number of male clients have exceeded women
Men seem to be more eager to shed their ‘lockdown’ looks than women. A larger proportion of men as compared to women have been eager to get rid of their lockdown look. As per an article in TOI, there has been a 3-4% rise in male visitors than female.
Change in ratio
It’s been observed that more men have been coming to the salons in the unlock phase than ever. Not just to get rid of their lockdown locks, but men are also opting for stylish trims and grooming services like beard grooming, manicure and pedicure. Earlier, the ratio of women to men was 70 is to 30, which now is 40 is to 60.
Insights from JCB
The CEO of salon chain Jean-Claude Biguine Salons, Samir Srivastav told TOI, “Men essentially always depended on their favourite salons and barber shops for their grooming needs rarely experimented with DIY (do-it-yourself). Given that digital meetings now define the new normal in a WFH (work-from-home) culture, hair and facial grooming has definitely taken centre stage. Since the lockdown, we saw a rise in the number of requests for haircuts and beard grooming. From buzz cuts to stylish trims we have seen a wide range of demand flowing in. Beard trimming/grooming now equals haircuts in terms of services availed by our male clients in-salon.”