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Ask The Experts: Beauty experts tips on running a successful salon or spa business

by Professional Beauty India

A lot of clients will have tried DIY treatments or just got used to living without our services. With no opportunity for glam nights out, it’s no wonder that some may no longer put brow services at the top of their agenda. But as our doors reopen, there are many ways to encourage clients back.
Reconnect with them and stay connected. Send emails and use social media to show how safe your salon is, and let customers know what to expect.
How can I use Twitter to get press coverage?
Often you won’t hear back but don’t be put off as it still puts you on a journalist’s radar for the future. If they do contact you, be fast and efficient. I know this can be hard because you’re running a business but journalists will have a deadline, so if you’re slow you’ll miss out.
How can I make money from at-home treatments for my clients?
Consumers are buying up skincare and handheld gadgets like never before, with or without your input, and can no longer use the excuse of not having any free time. Here are a few pointers to follow for coaching, retailing…
To read more, click here

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