Bioré is set to spread its avant-garde horizon to the Indian Market, through Nykaa, leading omni-channel beauty retailer. The brand offerings boast of the highly anticipated UV Range, as well as a selection of makeup removers, blackhead remover pore strips named “Pore pack”, to name a few.
Since The Inception Of Bioré
Since its inception in 1980, Bioré has developed leadership status within the UV & sun care market globally, with its footprint across more than 60 countries. The lightweight texture of the brand’s UV Range provides a wondrous watery shield that offers everyday high protection from UV rays.
Meeting The Consumer Demand In India
The frontrunner in the Sunscreen market in Japan, Bioré, from the house of Kao Corporation, is all set to meet the growing demands of Indian consumers for efficacious innovations and high quality skincare products, with the aim to educate customers, both new and existing alike, on the importance of UV protection with its UV Range, in partnership with leading lifestyle retailer, Nykaa.
As per the survey conducted by Karvy Insights with 225 sunscreen users in Delhi & Mumbai, 96.4% of the users claimed they were satisfied with the product. 95.1% users claimed it to be their repeated choice for sun protection and 87.1% users answered using Bioré makes your everyday life happy!
The Range To Be Launched
The ideology of Bioré is deeply inspired by its Japanese roots, with the notion of invariably enhancing and advancing, and asserting innovation in their DNA – underscoring the promise of delivering “the joy of bare skin” for its consumers. It boasts of a Micro Defense Formula, which uses a capsule including UV protection agents. This technology’s formula stays on the skin surface even after sweating or watering and it can keep UV protecting effect though it contains not only hydrophilic ones but also much amount of hydrophilic ingredients. Offering two sunscreen options, the top-selling sun protection products in Japan for twelve years running – Bioré UV Aqua Rich Watery Essence and Bioré UV Aqua Rich Watery Gel – the Bioré solution is focused in a unique sensorial, offering high UVA and UVB protection in ultra light, non-sticky textures. Thus, the brand brings the watery touch in Sun Care – sunscreens that feel as light as water on the skin, for Indian women to use every day.
