Home CATEGORYSALON BIZ Choose your location wisely!

Choose your location wisely!

by Payal Upase

A strategic location for your salon is crucial for your business. We are here to help you out in choosing the ideal location to accelerate and boost your salons growth

Your salon’s location can be the secret sauce of your success. A strategic salon can help in boosting your salon’s business and accelerate growth. Here are a few pointers to help you choose wisely:

Accessibility and connectivity
You need to ensure that you are located in the busy part of the town. This will help in increasing your foot traffic highly. People are more likely to walk in for a spontaneous blowout or pedicure when they are already out and about. Being situated in a well known and busy street also helps your salon gain popularity and attract people.

Look out for competition!
Competition is a point to consider while starting any new business. Same applies while opening up a salon. Competition in the salon business is quite cut throat. You need to be wise while choosing a location that isn’t too occupied by competitors. This will help in reduction of your customer acquisition cost and help you stay afloat!

Area should fit the image of your salon
Doing your research here is key. You wouldn’t want to open a luxury salon in less affluent parts of your city/town. This will result in people in the vicinity unable to afford your salon services and lead to loss of business. People are more likely to visit a salon in their vicinity which is a key point to take into consideration. Your salon location should be in sync with your location. You should also price your services accordingly.

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