A common vision, yet challenging, for a salon owner has been ‘excellent salon management’ and to be positioned among the top-rated salons. And what has made this vision even more challenging is the ongoing pandemic. But this certainly is not impossible. Digging into more insights on successful salon management, Shriyal Sethumadhavan, Executive Editor, Professional Beauty and Hairdressers Journal in India, went live on the @probeautyindia Instagram page with Gunjan Taneja Gaur, a salon management guru and the Director of Bharti Taneja Alps Beauty, as part of the ongoing Professional Beauty Tuesday Sundowner series.
Here are excerpts from the virtual interview:
Pros and cons: The beauty industry is not gender biased. One who has the talent, creativity, and knows to amalgamate beauty with science can make it in this industry for a long time. Every day is different when you are part of beauty industry; it is not a 9-5 job. One day I am a salon owner, the other day I am a manufacturer, then a salon guru where I structure courses for salon management and write books for the same. On the flipside, this profession demands a lot of time, energy, and dedication, which could result into a tiring day. However, if one needs to give time to themselves and the family, time segregation is of utmost importance. This can be challenging for many.
People management: This is of utmost importance for any salon to be successful. It is always the team that matters the most and determines the achievement. A good salon owner should invest time in building a good team, because once this is achieved, there is no looking back.
Education: Majority of the academies in our country are not recognised by the government, because of which, what lacks is uniformity in the education syllabus. There is also no certificate or accreditation needed to open an academy, which poses a challenge for the aspirants of this industry. The beauty business in based on touch and it is said that touch makes one heal, which means the procedures done are non-reversible. Hence, a person with less or incomplete knowledge about the same make put the clients’ hair or skin at risk. I strongly feel that the government should give a license to open an academy, and this should be made mandatory.
Virtual training: Virtual trainings are 50 per cent of what can be done in the offline training as there are many aspects that can be covered and observed in offline training as compared to the online. Virtual training can be a success for makeup and salon management, but if someone wants to work in cosmetic manufacturing, they have to physically go to the factory, as virtual training might not help as effectively.
Ongoing challenges: Uncertainty is the biggest challenge faced by the beauty industry today. Almost 70,000 salons are closed in Delhi and NCR in past one year, owing to the uncertain pandemic conditions. Another challenge that all salons are facing is a fall in client footfall.
Sustainability: Sustainability is a combination of honesty and education. If you have an honest relation with your clients and educate them in the process, that is sustainability.
Text compiled by: PRIYANKA PARSHURAMI
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