Home NEWS Discounting and snipping prices lowers the value of the industry

Discounting and snipping prices lowers the value of the industry

by Professional Beauty India

Although the New Year might prompt a lot of barbershops to offer discounts to drive clients through their door, Paul Taylor-Clinch owner of Blacksails Barbershop in Bath, England is a firm ‘no’ when it comes to cutting the price of his services or offering deals. Here’s how he chooses to offer value instead.
During the pandemic, clients might not have spent as much money with us, but I do believe they’ve realised that you don’t just come to the barbers for a haircut, you come for the social interaction too. Our trick is to make clients forget they came in for a haircut.
I offer after hours’ training in our stores, not just to show the staff what I do, but to offer an opportunity for everyone to collaborate. We cut to the same systems, but then our barbers add their own personal flair on top of it…
Want to know about what Paul does to offer value for his team and clients, click here

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