Known for “super powers”derived from being 100% vegan and cruelty free with products that deliver premium quality at unbelievable prices with universal appeal, e.l.f. is bringing the best of beauty to every eye, lip and face to India through Nykaa.
The Launch
India’s leading omni channel lifestyle retailer, announces the launch of the widely renowned, much-loved beauty brand e.l.f. Cosmetics.
Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty adds, “We are excited to celebrate the beauty of every eye, lip and face in India. For years, our consumers have been asking us when we will be available in India, and we are proud to bring our products to them with Nykaa. We are also looking forward to reaching new consumers and beauty enthusiasts with our superpowers.”
Commenting on the launch, a Nykaa spokesperson said, “Nykaa always strives to create an inclusive world where individuality as well as uniqueness are celebrated through our consumers’ expressions, versatile cosmetic brands and a never-before-seen experience for our beauty buffs. e.l.f. Cosmetics is a cult beauty brand, that is not only one of the most in-demand brands in India but also one that offers quality products at superb price points and we couldn’t be more thrilled to launch it only at Nykaa.”
The e.l.f. Collection In India
From the early explorer to the trend-obsessed beauty junkie, glam or bare faced, minimalist, maximalist and every look in between, e.l.f. has a product for everyone. Not only will you look good but feel good with e.l.f. Cosmetics’ best-selling items like Poreless Putty Primer, 16HR Camo Concealer, SRSLY Satin Lipstick, Bite Size Eyeshadows and the Supers Collection.
About e.l.f. Cosmetics
Since 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip and face. We make high-quality, prestige-inspired cosmetics and skincare products at an extraordinary value and are proud to be 100% vegan and cruelty-free. As one of the first online beauty brands, e.l.f. continues to attract a highly engaged audience and set benchmarks with new digital platforms. Our brand is widely available at leading retailers such as Target, Walmart and Ulta Beauty, and has a growing international presence.
